AI Training  ·  Coaching  ·  Advisory

AI Is Easier Than You Think.
Let Me Show You.

You've heard the buzz. You've maybe even tried a few things. But you're not sure where to start — or how to make AI actually useful for your business. That's exactly what I help with.

Recognized By Emmy Award Winner, Reed Award, Inc Best-Led Companies, Crain's 40 Under 40, MarCom Awards, CNN, WGN, The New York Times

Stop Dabbling.
Start Using AI the Right Way.

Most people using AI are doing it on personal accounts, starting from scratch every single session, and getting inconsistent results. There's a better way — and it doesn't require a tech background to get there.

Group Training & Lunch and Learns

Whether you want a one-time lunch and learn or an ongoing training program, I'll work with your team in a hands-on session built around your industry and your day-to-day work. No slides full of jargon. Just practical skills your people will actually use the next morning.

Executive AI Coaching

One-on-one sessions designed around you — your goals, your workflow, your business. We'll cut through the noise, figure out where AI can save you the most time, and build a routine that sticks. Think of it as having an experienced guide instead of figuring it out alone on YouTube.

Custom AI Setup & Strategy

Ready to go further? I'll help you set up the right tools, build custom AI assistants trained on your business so you're not re-explaining yourself every time, and create a strategy that keeps paying off long after our work is done. Every engagement is scoped to your specific needs.

Any Industry. Your Workflow.
AI That Actually Fits.

AI isn't just for tech companies. Whether you're booking travel, closing real estate deals, coaching executives, or running a car dealership — there are hours of repetitive work in your week that AI can handle. I've worked across industries and I know how to make it relevant to what you actually do.

Real Estate
Agents, brokers, property managers
Financial Services
Advisors, planners, accountants
Travel & Hospitality
Agents, tour operators, boutique hotels
Executive Coaching
Coaches, consultants, keynote speakers
Healthcare
Practices, wellness providers, allied health
Legal
Attorneys, paralegals, small law firms
Retail & Auto
Dealerships, boutiques, franchise owners
Your Industry
If you run a business, AI can help

Real Results.
Real People.

"Jason built a custom AI tool for my travel advisory business that immediately understood my clients, my voice, and the way I plan trips. It saves me time on research, client communications, and itinerary planning while still letting me keep the personal touch my clients expect."
Devra  ·  Travel Advisor
"Jason was amazing. He came and taught our real estate team how to best use AI in our day to day. He definitely took our skills to the next level and I highly recommend any company or business owner hire him to elevate what you currently do or to make things more efficient."
Hayley  ·  Real Estate Executive
"Just when you think you have all the answers, someone changes the questions — and Jason Erkes is that someone in the best way possible. His content was outstanding, the delivery inspiring, and the follow-up materials were exactly what my team needed."
Jon  ·  Chief Communications Officer

What This Looks Like
in the Real World.

Every engagement is different. Here's a look at how AI training and implementation has made a difference for professionals like you.

PR Agency
Always On. Always On-Brand.

A PR agency was starting every client project from scratch — same research, same setups, different results. We built custom AI tools trained on the agency's voice and synced to each client's files. Every writing project, research task, creative brief, and report now comes out customized for that specific client from the first prompt.

Author & Speaker
His Book. His Voice. Always Ready.

A published author needed a smarter way to market and sell his book without rewriting the same content over and over. We built a custom AI tool with his full manuscript in the knowledge base — so every piece of business correspondence, marketing copy, and sales outreach sounds exactly like him and draws directly from his work.

Travel Advisory
Personal Touch. At Scale.

A travel advisor was spending hours every week on research, itinerary planning, and client communications — all from scratch, every time. We built a custom AI tool trained on her business, her voice, and her approach to trip planning. Time back every week without sacrificing the personal experience her clients expect.

Jason Erkes

"Most people talking about AI have never had to perform under real pressure. That changes how I teach it."

Communications Strategist.
AI Trainer. Reputation Advisor.

Jason Erkes is a communications strategist, AI trainer, and reputation advisor with more than 30 years of experience spanning television journalism, political strategy, and corporate communications. He is the founder of PromptedComms, an AI training and implementation practice built for PR firms and communications professionals, and the principal of The Jason Button, LLC, a strategic communications and reputation management consultancy.

He began his career as an Emmy Award-winning TV journalist, earned a Reed Award for political media strategy, served as Chief Communications Officer on the leadership team of an Inc. Best-Led Company, and was named a Crain's Chicago Business 40 Under 40 honoree. He has conducted hundreds of media interviews with outlets from CNN to The New York Times.

Today he is a regular AI contributor on WGN TV and works at the intersection of communications expertise and artificial intelligence — helping organizations implement AI, build online authority, manage reputation, and communicate with clarity when it matters most.

30+
Years in media, politics & communications
Emmy
Award-winning journalist
Reed
Award for political media strategy
WGN
Weekly AI contributor, Evening News
AI Training & Implementation
PromptedComms

Live masterclasses, executive coaching, and custom AI tools built for PR firms and communications teams. The Agency Accelerator suite gives agencies a practical, trained on-ramp to AI adoption.

Visit PromptedComms →
Reputation & Authority
The Jason Button

Reputation management, Wikipedia authority, Google Knowledge Panels, LLM visibility, and negative press suppression — for executives and organizations who need it done quietly and correctly.

Visit The Jason Button →
Strategic Communications
Advisory & Counsel

Senior-level communications counsel for executives navigating high-stakes moments — crisis response, media strategy, executive messaging, and the kind of steady hand that only comes from doing it for thirty years.

Start a Conversation →

When the Stakes Are High,
Experience Is Everything.

Separate from AI advisory, Jason works directly with executives and organizations on communications strategy. This is senior-level counsel for people who need it done right.

Authority & Reputation Building

Building and protecting the online presence of executives who need to be found, respected, and trusted. Wikipedia pages, Google Knowledge Panels, LLM visibility, and search authority — the full picture of how you show up when someone looks you up.

Crisis Communications

When something goes wrong, the first hours matter most. Thirty years of high-pressure communications experience means you get steady, strategic counsel exactly when you need it — not someone learning on the job at your expense.

Strategic Communications Advisory

Ongoing counsel for executives who want a trusted advisor in their corner — helping shape messaging, navigate sensitive situations, and communicate with clarity and confidence whether the audience is internal, external, or the press.

Talk to Jason About Your Needs

Not Sure Where to Start?
That's the Point.

Most people I work with say the same thing when we get on a call: "I didn't realize it could be this simple." Let's find out what AI can actually do for your business.