If you are still using AI as a blank question box, you are leaving most of its value untouched. I help professionals and teams configure the right projects, assistants, knowledge, and workflows around real work — so AI becomes more useful, consistent, and easier to trust.
Virtual engagements available. In-person sessions based on location.
Better prompts can improve a single answer. A better setup improves the way you work. That means giving AI the right context, separating workstreams, organizing useful knowledge, connecting approved tools when appropriate, and building workflows you can test, repeat, and improve.
Practical, hands-on AI training built around your industry and the work your team does every day. We use real tasks, build shared workflows, and give your people standards they can use immediately. No jargon-heavy lectures and no generic demonstrations disconnected from the job.
Best for organizations moving from experimentation to confident, consistent adoption.
One-on-one working sessions designed around your goals, platform, responsibilities, and business. We identify a valuable workflow, configure the right projects, assistants, knowledge, or connections, and test the setup on real work. You leave with a system you can use again — not a list of tips.
Best for professionals and business owners with valuable recurring work and limited time for trial and error.
For clients who want implementation, not just guidance. I configure tools, custom assistants, business knowledge, appropriate connections, and repeatable workflows around your needs — then document how the system should be used and improved. Every engagement is custom-scoped.
Best for more complex needs, multiple workflows, teams, or clients who want the system built with them.
Custom work can feel vague. Here's what every engagement actually looks like.
We begin with a complimentary introductory call to identify the work that is repetitive, time-consuming, inconsistent, or unnecessarily manual. That's where we start.
We determine whether private coaching, team training, or custom implementation is the right path. Every recommendation is based on the work — not on selling another platform or subscription.
We build around a real task, test the setup, and make sure you understand how to use and improve it after the engagement ends. You leave with a system, not a session.
I work across industries with professionals and teams who see AI's potential but are tired of random questions, inconsistent answers, and trial and error. You don't need a technical background. The best fit is someone with recurring work, valuable time, and a reason to build a better system.
Every engagement is different. Here's how AI configuration has made a difference for professionals across industries.
"Most people talking about AI have never had to perform under real pressure. That changes how I teach it."
Jason Erkes brings more than 30 years of experience in journalism, political strategy, corporate communications, and public relations to AI training and implementation. He is an Emmy Award-winning journalist, a Reed Award recipient for political media strategy, a former Chief Communications Officer at an Inc. Best-Led Company, and a regular AI contributor on WGN Evening News.
He has conducted hundreds of media interviews with outlets from CNN to The New York Times — as the person who prepared his clients, shaped their message, and made sure they were ready for the room. That experience is what separates this work from a general AI course: the ability to configure AI around real communication, real workflows, and real stakes.
He does not teach people to ask AI better questions. He helps them configure AI around the way they actually work.
No. The work is designed for professionals and teams who want practical results without becoming technical specialists. If you can describe your work, we can build around it.
The recommendation depends on your work, current tools, privacy requirements, and the features you actually need. The goal is not to sell a particular platform — it's to find the right fit for your workflow.
Often, yes. Many clients already have access to useful projects, assistants, knowledge features, or connections but haven't configured them around their work. We assess the current setup before recommending anything additional.
Depending on the engagement: projects, custom assistants, standing instructions, organized knowledge bases, appropriate connectors, and repeatable workflows — all built around your specific work and goals.
Virtual engagements are available broadly. In-person sessions depend on location and scope. Both deliver the same outcome — a configured system built around real work.
We identify what should and should not be placed into an AI platform, account for organizational policies, and use connections only where they are appropriate. Platform terms and security requirements vary and are addressed up front.
Yes. Engagements range from hands-on lunch and learns to ongoing team training and full custom implementation. Team size and scope shape the engagement structure.
Every engagement is scoped around your goals, workflow, and level of implementation. The introductory call identifies the right starting point and determines the appropriate scope and structure.
Jason also advises executives and organizations on strategic communications, reputation, authority, and high-stakes moments. Explore the specialized practices below.
Live masterclasses, executive coaching, and custom AI tools built specifically for PR firms and communications teams. The Agency Accelerator suite gives agencies a practical on-ramp to AI adoption built around how PR actually works.
Visit PromptedComms →Wikipedia presence, Google Knowledge Panels, LLM visibility, negative press suppression, and the kind of quiet reputation work that rarely gets discussed publicly. For executives and organizations who need it done correctly.
Visit The Jason Button →Earned media placement, award nominations, digital authority infrastructure, and structured data — the full picture of how executives and organizations show up when someone searches their name.
Visit Authority Architects →Most people don't need another course or another subscription. They need help identifying where AI can create real leverage and configuring the right system around that work.
We'll identify the most valuable place to start and determine whether private coaching, team training, or custom setup is the right fit.